Colorado Avalanche Post to Post: Best Regular Season Week 19 Social Media

The Colorado Avalanche are currently halfway through a small east coast road trip. We look back at some of their best social media posts of the past week.

As I mention in my initial post about the Colorado Avalanche social media, one of the things I love is that they listen to fans and take on board feedback to try and make things better. Last weekend, in my never ending quest to recruit more people into Avs Fam, I persuaded a friend to follow the team on Instagram. The social team were keen to get some feedback from a new person to see what works best and what doesn’t.

I’m really interested in the behind the scenes workings of the social media team so little tidbits like which filters are used on Instagram posts is fascinating to me.

The tone of the Avalanche posts on Tumblr is generally more lighthearted and fun. Unlike Twitter where the players are often tagged in posts, the content on Tumblr is entirely intended for the fans only and the social team would like to keep it that way.

http://coloradoavalanche.tumblr.com/post/182589416323/just-so-everyone-knows-i-can-confirm-that-tyson

Nikita Zadorov once again set a high bar for suits ahead of the home game against Columbus. I love the pattern on his jacket.

This response made me smile. I love it when the social team has a bit of fun with fans, and it does look a bit like Sheldon Dries and Sam Girard swapped jackets.

The social team does a great job of showcasing the players’ personalities. Gently making fun of them makes them more relatable and accessible.

The social team likes to have fun with the fans and keep them engaged even when the team is losing.

Another thing that I think that makes them stand out is that they don’t just factually report what’s happening in the game. There’s emotion behind the tweets which just helps to make the team more relatable.

The Lumberjackets are no longer on the same team, which is the perfect opportunity to do a beard comparison. Encouraging fun and friendly rivalries like this is a great way to promote discussion and get fans of the other team involved.

There is a gif for every occasion.

The social team joked that Colin Wilson doesn’t take a bad photo. I’m starting to think they may be right.

Nikita Zadorov continues to pave the way with his excellent taste in clothing, even if it means not wearing a hat or gloves when it’s clearly snowing and cold.

The Avalanche brand of showing off the players personalities extends to the AHL affiliate team as well. This is a great way of linking both teams together and helping fans to get to know the players who may get called up to the NHL team at some point.

Here is a perfect example of the social team gently making fun of the players. It’s a well known fact that Patrik Nemeth does not enjoy interviews but has a good sense of humor so the social media plays on that.

There was a slightly more casual look to the pregame suits in Washington. Evidently Sam Girard did not get the no ties memo.

Behind the scenes photos like this are so interesting. I love seeing how everyone tapes their sticks and the different sizes and types they use.

This team looks so good during warm ups, especially when they opt not to wear helmets. I’m grateful the social team shares this with us.

And, of course, it wouldn’t be complete without someone getting photographed making a weird face.

Washington Capitals player Tom Wilson is probably the team’s most controversial player on their current roster. The social team gives that fact a little nod here, which made me laugh.

Patrik Nemeth might not enjoy interviews but he does have fun playing up to the camera. You can tell from this that he has a good relationship with the social team, which is really fun to see.

Mikko Rantanen got locked out of the ice before warmups during Saturday’s game against the New York Islanders. Luckily for us the media team was there to capture the moment (and gently make fun of him for it)

Amusing little comments about in-game moments make following along on Twitter even more fun. Things like this are great for fans who can’t watch the game for whatever reason.

The Colorado Avalanche have one more game on the road before returning home to play the Toronto Maple Leafs. We’ll be back next week to bring you more social media highlights.