Colorado Avalanche: Remembering the Season One Second Every Day

The Colorado Avalanche social media team utilized an app to help fans remember the entire season in just over three minutes.

The Colorado Avalanche social media team did an excellent job with audience engagement this year. One of the media techniques they utilized was the 1 Second Everyday app.

With the 1 Second Everyday app, you can condense your videos into, you guessed it, one second that represents each day. Naturally, as a social media team, the Avs had plenty of video to distill.

At the end of every month, the Colorado Avalanche released their 1 Second Everyday video. The little video short was an excellent way for all of us to remember some of the events and longer content that the team PR had released throughout the month.

A lot of the videos encompassed on-ice action. For instance, you’d see players warming up or celebrating goals. The media team also recorded players arriving at the arena or boarding planes for road trips.

However, the social media team also used the 1 Second Everyday videos to catalog special events. For example, they included moments from Break the Ice skates, the Mile High Dreams Gala, and, of course, the Charity Brunch.

The team also recorded behind-the-scenes moments. Quite often these were dressing room shorts that they’d released as videos on Twitter throughout the month, but you didn’t have access to it otherwise.

For example, in the October video, there’s a second capturing the moment when Nathan MacKinnon is sharpening his skates, and #BestFriend Tyson Barrie shoots air at him with a piece of equipment.

Here’s the October video:

In November, of course, we saw their trip to Sweden as well as our initial introduction to Samuel Girard:

December, naturally, was a magical month with outdoor skates and Christmas lights. We also got to remember the Colorado Avalanche players’ trip to the hospital to visit children:

Twice Tyson Jost also made the “cut” gesture to the camera.

January starts with the on-ice fireworks of New Year’s Eve (which technically was December, but we’ll give the team a pass on that one.) Another big highlight is the jersey retirement ceremony for Milan Hejduk:

Don’t forget, too, Girard’s return to his home province of Quebec.

In February, we got to revisit Grandpa and Grandma Jost when the team traveled to Edmonton. Colorado also played a lot of games that month, so there’s a pretty good cycle of practices and goals:

March marks the last individual month that the social media team cataloged. That’s a pity, because it would have been great to mark April. However, highlights from this video are, of course, the Charity Brunch — and Tyson Jost acting whack with a lacrosse stick:

Like I said, the team didn’t release a 1 Second Everyday video for April specifically, which would have comprised their making the playoffs and, you know, actually playing the playoffs. However, they did make a video that encompassed the whole season:

The last 22 seconds show us April.

Next: Compher and Jost's Bromance

I don’t know if other teams utilized this app throughout the season. I didn’t notice any of the teams I follow on social media doing so. In any case, this is an example of an NHL team like the Colorado Avalanche bringing high quality content to the fans. It’s simply such a great way for us to relive the whole season.