The Colorado Avalanche should host an Hispanic Heritage Night as an outreach to the local Latino community and to grow the game.
The Colorado Avalanche play in Colorado. No, that’s not just a Captain Obvious statement. I bring it up to also point out another fact about Colorado — it has a rich Hispanic heritage. In fact, the name “Colorado” is a Spanish word for red, an homage to our red rocks.
Likewise, as I highlighted in a previous post, Colorado has a large Hispanic population. A full 21.9% of the state’s 5.7 million population is of Hispanic origin.
It seems like the team is missing out on a golden opportunity to grow the game and fill seats with people who aren’t cheering for the opponents by not reaching out to the Latino community. What’s more, the team can build bridges by highlighting Latino culture with an Hispanic Heritage Night.
So, let’s say the team decided to do one. What would the ideal heritage night look like? Well, I put the question out on my social media, and the overwhelming response was for a Day of the Dead themed night.