Colorado Avalanche: 5 Amazing Team Videos from 2017-2018

The Colorado Avalanche public relations team made some excellent videos during the 2017-18 season. Here are some of the highlights.

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When you’re watching Colorado Avalanche highlights, you’re usually watching just that — highlights. You see what amazingness Nathan MacKinnon and Co. did that night and moving on.

However, the team, like all others, has gotten in the habit of making fun videos. These videos are ways to showcase the players’ personalities.

You could argue that those kinds of things aren’t important, and you’d be right to a point. Whether a player is funny or silly has no bearing on how well he plays the game. Plenty of non-likable players win games — why, the Minnesota Wild has a whole team’s worth of just such players.

However, the NHL isn’t played in a vacuum. The difference between NHL games and rec league games transcends skill and talent. NHL games pull an audience. What’s more, teams like the Colorado Avalanche expect to sell gear.

And the money-making doesn’t work if the team just sells a single jersey to each fan. They need fans to buy multiple jerseys and T-shirts and keychains and baby rompers and toasters… and that takes some love of the team to keep shelling out money unnecessarily.

One way teams accomplish that is by selling their best commodity — the players. And not just the on-ice product. Because hockey players are unique among pro sports in that they’re especially humble — and therefore willing to make fun of themselves sometimes.

You don’t have to take my word for it — teams have entire staff whose only purpose is to make media for fans to consume.

The Colorado Avalanche social media team did a bang-up job last year of promoting the team. So, I’m going to share a few of the videos I think they produced especially well.