Colorado Avalanche Not Utilizing Landeskog

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Final Arguments

The competitive nature of Colorado Avalanche captain Gabriel Landeskog isn’t going to change if his looks are also highlighted. Mandatory Credit: Ron Chenoy-USA TODAY Sports

The powers that be in the hockey world typically want to let the sport sell itself. I highly agree that hockey is an exciting sport played by the most gifted and talented athletes in pro sports. I love the strategy, the speed, the aggression and the occasional hilarity of men falling over.

However, I first became a hockey fan, too many years ago to mention, because I though Jaromir Jagr was cute.

So, to keep my promise, I’ll return to hockey. It’d be great if the Avalanche were living up to their potential and having a winning, even Cup-contending season. They are not, though, so that’s not a selling point for revenue generation.

We do, however, have a charismatic, handsome captain with a knack for attracting people to his sphere of influence. That is how Gabriel Landeskog can help his team off the ice and out of the locker room — by generating a bigger fan base of eventual hockey converts.