Colorado Avalanche Not Utilizing Landeskog

Not So Secret Weapon

There’s no secret that Gabriel Landeskog is good-looking in the most classical sense. Mandatory Credit: Jerome Miron-USA TODAY Sports

Gabriel Landeskog’s attractiveness is not so secret, actually. You don’t have to be attracted to men to know that square, symmetrical facial features on a blue-eyed blond in excellent physical fitness herald a handsome man.

Rather, it’s that “pure” hockey fans don’t want to consider a player’s looks. Male hockey fans don’t want to hear about it (though they have no problem commented on the attractiveness of the Ice Girls, but that’s a matter for another post). Female hockey fans don’t want to be labeled “puck bunnies,” so we don’t mention it.

I fully acknowledge Landeskog’s looks have nothing to do with his hockey ability — they have nothing to do with the game at all. I’m arguing strictly from a marketing perspective, and the Colorado Avalanche need some help in that area.